A typographic campaign that looks beneath everyday answers like “fine”, “okay” and “alright” to reveal what people may actually be feeling.
Gardena’s smart watering system automatically gives every part of the garden exactly the water it needs. So we brought that benefit to life with a simple visual idea: technology as a helping hand, quietly taking care of the garden for you.
FRANKLY, I’M SURPRISED.
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We tore apart the comforting cliché “Home Sweet Home” to create a more truthful picture of youth homelessness and show how losing a home can tear a young life apart.
There’s no right way to holiday. Unless you count doing exactly what you want. So we showed all the different ways you can do just that with Royal Caribbean.
Cheez-It wanted to make itself at home at the Edinburgh Fringe. So we found the perfect way in: cheesy comedy. We invited people to submit their cheesiest jokes, took the shortlisted gags around Edinburgh on billboards, then let the public vote to crown the cheesiest joke of the Fringe.
FRANKLY, IT’S NOT AS FUN AS IT SOUNDS
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I’m Frank, a London-based Senior Creative Copywriter with 8+ years in agencies, coming up with big ideas, small lines and the occasional thing that survives all the way to production.
I’ve worked across film, OOH, social, digital, shopper and experiential for brands including Heinz, Lucozade, Disney, Diageo and Coca-Cola. I like simple ideas, sharp writing and work that doesn’t need ten pages to explain why it’s good.
Outside advertising, I write fiction, play pool (I was once England U18 captain and briefly a top-50 UK pro) and somehow got a painting into the Royal Academy Summer Exhibition despite not really being a painter.
That probably tells you enough. If not, there’s always the CV.
DOWNLOAD MY CV ↓For work, freelance, collaborations or just a chat:
FRANK@FRANKLYCREATIVE.CO.UK ↗